Ella started Fitbakes, an award-winning bakery specialising in low sugar high protein cakes, alongside her corporate role in IT. But Fitbakes is no longer a side hustle. It's a fast growing innovative brand that's attracted celebrity and high profile fans, and legion of dedicated online customers.
Using her knowledge from a 20 year career in tech, Ella built an agile online business, partnered with social media influencers, and effectively utilisied digital marketing tools.
Find out how a gamble on a zero margin product paid off, and how a road-trip with a Growth Hub Business Guide changed the course of the business forever.
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